Managerial Economics

syllabus

Slides

• Lecture 1: Market Fundamentals; Supply and Demand
  • Video – Part A: Fundamentals
  • Video – Part B: Basics of Markets
• Lecture 2: Consumer Theory; Elasticity of Demand
  • Kahoot! practice
  • Video – Part A: Own Price Elasticity
  • Video – Part B: Cross-Price and Income Elasticity
• Lecture 3: Consumer Theory; Constraints
  • Kahoot! practice
  • Video
• Lecture 4: Producer Theory: Costs
  • Kahoot! practice
  • Video – Part A: Production Function
  • Video – Part B&C: Costs
• Lecture 5: Producer Theory: Contracts
  • Kahoot! practice
  • Video – Part A&B: Procuring
  • Video – Part C: Principal-and-Agent
• Lecture 6: In-class Presentations (Rubric)
  • Market Structure: Competition (only for online classes)
    • Kahoot!

In-class case discussion

• Reviving a Legacy Giant: Ford/GM and the EV Transition
• Buying the Missing Layer: IBM Confluent, and Enterprise AI

Projects

1. Group work: You may choose to launch a mock startup with all the economic knowledge you have learnt in this class and your own expertise. You could find the content to prepare for it here.
2. Individual work: Or you need to do a pitch presentation for the company/institution you are working at, or a business that you are interested in. The format is similar to how investment banks present a company, which is the format of pitch books. You can find guidance here.